Stephen A. Masker

Neighbors GO! Away…

In Uncategorized on November 22, 2009 at 9:08 PM

The theory behind neighbors go is an amazing concept designed to deliver news on a more local level to persons interested in their personalized community news via a one-source publication for the North-Texas metroplex.

However the idea suffers from lack of a poorly designed website in-which navigation becomes confusing and at times difficult, while at the same time appears as a giant-source ad.

The most effective and arguably most beneficial feature that I believe will keep users returning to Neighbors Go is the easy-to-use community search seen here:

The uniqueness of this customizable search engine isn’t entirely unique but can be argued on the scale of usefulness. CitySearch Dallas utilizes similar features to find local community events as does Pegasus News.

In conclusion the concept of Neighbors Go is an attempt to organize local media content into one source to make finding this information easier for Neighbors Go users, gathering the information at one destination. However because the website is poorly designed with bad ad placement and confusing navigation, this can at times become difficult for users to utilize and maximize to its fullest potential.

  1. What you inadvertently point out here is that NeighborsGo is hardly cutting edge, but simply following two very well established brands in the marketplace already: CitySearch/Dallas and Pegasus News. How quickly NeighborGo evolves in light of the competition is the real challenge for the Dallas Morning news and Belo.

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