Stephen A. Masker

Blogging: Its Role and Effectiveness In News Websites

In Uncategorized on September 17, 2009 at 1:24 AM


The role of blogging on news websites is extremely valuable and is supported by many rationales, but perhaps the largest is a blogger’s potential to connect on a more personal basis with his or her audience.

Through blogging, the blogger (reporter/journalist/photographer) has more personal and immediate access to their reader/viewership, bringing them news, professional and personal viewpoints and media on a more timely and consistent basis.

“Company information or gossip and everyday retail experiences are fodder for the majority of bloggers,” says Technorati’s State of the Blogosphere 2008 report.

Tracking blogs in 81 languages across 66 countries, the following diagram represents some of the report’s findings:

Screen shot 2009-09-16 at 11.11.52 PM

Additionally, successful bloggers have been shown to be relatively successful in generating revenue through advertisements. This is important for news websites because the blogs from which ads are imbedded now work in tandem with other revenue sources contributing to a comprehensive expansion in both viewership and earnings.

Cutting Out The Middleman…

The Neiman Foundation for Journalism at Harvard website states that it’s important for blogging journalists to remove the middleman, the editors. Part of an article argues that the editor is the middleman, and because you the journalist are writing the blog there’s no guess as to what content your readers are looking for because they’re already there reading it.  More fluently stated, the site affirms:

“In generating story ideas, blogging journalists don’t need someone to tell them who the readers are and what they want: They already know, because the readers are on their blogs, telling them who they are and what they’re curious about. In this new blogging relationship, editors are the middlemen being cut out.”

Polling over 200 journalists from 30 countries, columnist Paul Bradshaw wanted to understand how blogging impacted the work of professional journalists. With over half reporting their relationship was enormously or completely transformed, Bradshaw was in shock.

Screen shot 2009-09-17 at 1.02.07 AM

Lastly, blogs on news websites are more highly regarded by the perspective readers. Because of the level of professional journalism, blogs containing breaking news or other vital media importance are highly esteemed for their ability to allocate factual and immediate relevance to anyone reading them.

Because of the reasons above in addition to extensive statistical research through several exampled sources, blogs may be argued as becoming increasingly crucial to news websites as their effective roles continue to influence larger percentages of internet users in the years ahead.

  1. Nice job. Including the thumbnails of key slides, pulling out a quote and embedding links make it a worthwhile read.

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